Tag Archives: Media

This Disparity In Online Advertising Is A Good Thing

Here’s my latest MediaPost Spin column, on why the disparity of online advertising is actually a good thing. As usual, also check out the feedback on the MediaPost discussion forum…

This Disparity In Online Advertising Is A Good Thing

August 24th, 2007, by Max Kalehoff

As a chairperson of OMMA and presenter in a number of Advertising Week events, I’ve been debating with many smart industry colleagues just what are the most critical issues to probe.

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Freakonomics’ Last Word On Partial RSS Feeds

A few weeks ago I analyzed Freakonomics’ dilema over its subscribers’ protest of the blogs’ move from full to partial RSS feeds, inherent with its new partnership under the NYTimes online umbrella. Yesterday Freakonomics coauthoer Stephen Dubner explained their final decision not to revert back to full RSS feeds, at least in the short term:

But can’t they [NYTimes] sell ads on a full feed, so that feed readers can still get all the content they want delivered to their computers for free without having to visit a single web site?

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Full Or Partial RSS Feeds?

Last Wednesday, on vacation, I opted for an air-conditioned coffee shop versus the 98-degree beach. Considering I was on August holiday with a little downtime, I decided to switch RSS readers, moving from Bloglines to Google Reader. While reevaluating and transferring my feeds (thereby reducing my subscriptions by half, down to about 100 now), I caught up on one of my favorite blogs: Freakonomics.… Read the rest

Facebook’s Killer App: Birthday Reminders

Today is my birthday, and more people are remembering the occasion this year than ever before in my adult life. Why? Facebook is notifying everyone in my network. It’s interesting that some people are congratulating me via the Facebook network (i.e.,… Read the rest