In this week’s MediaPost column, I summarized exciting work by my Nielsen Company colleagues at BuzzMetrics, BASES and AC Nielsen. (The full study is available here, and an archive of today’s Webcast will be posted by Monday.) Through a CPG brand and market-mix modeling study, they found that high blog interest, or buzz, around new product launches is tightly linked to paid media spending.… Read the rest
Tag Archives: Media
Analog Irony In San Francisco
Prior to presenting at the Attention Data San Francisco Meetup on Wednesday, I dropped into the corner Starbucks for an iced tea. Although I was in one of the most high-tech towns, going to a high-tech industry gathering, I found myself in between two people with very low-tech remnants.… Read the rest
Bloggers Ponder Google and Feedburner’s RSS Syndication Stats
Last week Google’s recently acquired Feedburner, one of the leaders in RSS syndication and a darling of the blogosphere, quietly announced it would begin offering a number of premium services for free. Among them — the new “Reach†metric, which, according to Feedburner, is the total number of people who have actually taken action — viewed or clicked — on the content in a feed.… Read the rest
My First Press-Interview Request Via Facebook
Every week I receive a few press-interview requests through AttentionMax — either because some journalists are regular readers, or because they stumbled upon me during a Google search. Requested topics usually have something to do with my outlook on technology, advertising, marketing and media.… Read the rest
Capturing That Great Brand Moment
 
Have you ever been on an awesome thrill ride at an amusement park, had your photo, with a big grin on your face, taken unsuspectingly — only to end the ride with an aggressive pitch to buy a low-quality print for, say, $5, $10, $15, even $20? It’s happened to me countless times, and always left a sour feeling in my stomach.… Read the rest