Will Upfront Mutation Spawn Buy-Sell Innovation?

More regurgitation of myself, I cleaned up a recent post on the upfronts and made it my latest MediaPost column. I said:

Considering the massive advertising stake that is television and the Madison Avenue institution, I wonder: Will the erosion of the upfronts and the intertwined explosion of digital truly prompt a next generation in media buying and selling?

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Television Is Not Healthy For Young Children

Reuters reports on a University of Washington research study claiming that about 90 percent of U.S. children under age 2 and as many as 40 percent of infants under three months are regular watchers of television, DVDs and videos. “We don’t know from the study whether it is good or bad.… Read the rest

Television Upfronts On Life Support

A very smart friend who transitioned from cutting-edge interactive strategy consulting at a prestigious New York firm to general marketing strategy at a mega healthcare and consumer package company called me to see if I’d be available for a drink while he’s in New York for the television upfronts next week.… Read the rest

Absurdity: Reporters Should Be Disqualified Because They Care

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Leslie Stahl on Lou Dobbs during the latest episode of CBS 60 Minutes:

Dobbs scoffs at suggestions that his advocacy tarnishes his credentials as a journalist.

Dobbs’ pre-recorded statement that prompted Stall’s declaration:

The idea that a reporter should be disqualified because he or she actually cares, actually isn’t neutral about the wellbeing of a country and its people…that’s absurd.

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