Could you imagine if the City of New York banned advertising in Times Square? How about advertising in all public spaces? Well, that’s exactly what the city of São Paulo, Brazil, voted to do last September, by a vote of 45 to one, and it took effect January of this year.… Read the rest
Just when I got all excited over Freakonomics’ coverage of the analysis we did on American Idol contestant Sanjaya Malakar, my favorite contestant got voted off. Darn! I really wanted him to win. For what he lacked in talent, he more than made up for in charisma and humor.… Read the rest
When I worked at Media Metrix in the late nineties, and later comScore following its acquisition of Media Metrix, we executed numerous campaigns to educate clients and the broader Internet advertising industry on why panel-measurement and server-side data differed so much.… Read the rest
In my latest MediaPost column, I propose that television voting contains some key lessons for the market research industry, especially the practice of luring respondents. And what better example than American Idol? There is some passionate discussion at the MediaPost blog.… Read the rest
Is advertising dead — specifically, the kind that intercepts, interrupts and coerces? Bob Garfield’s must-read Chaos Scenario 2.0 analysis makes a compelling case that’s where we’re quickly headed. I just wish the “2.0” would die with it.… Read the rest
