I’m at OMMA Hollywood and moderating the first marketing breakout panel on “keeping your brand healthy during viral outbreak.” (I served as chair of the conference programming dedicated to marketers.) I’m here today and tomorrow, so leave a comment or shoot me an email if you’re also here and would like to meet up.… Read the rest
Tag Archives: Media
Six Columns Digital Marketers Must Read
My latest MediaPost column is sort of a "best of," and the MediaPost blog comment area is here.
… Read the restSix Columns Digital Marketers Must Read
March 16, 2007 by Max Kalehoff
I try to limit my opining in this column to areas where I’m either extremely passionate, or believe there are emerging digital-media trends in need of further probing and discussion.
Advertising Engagement: Did It Stick?
I’ve commented quite a bit on “engagement” in the advertising business. It’s been a while, so here’s an engagement recap for this week’s MediaPost column. Here’s the story and comments on the MediaPost site, and below is the full text.… Read the rest
New Models of Advertising Will Require New Accountability Frameworks
My colleague, Jonathan Carson, CEO of Nielsen BuzzMetrics, did a nice interview with Dow Jones in anticipation of his keynote address at the upcoming Dow Jones Web Ventures Conference in Silicon Valley later this month. He talks about new advertising models and the necessary accountability frameworks to support them.… Read the rest
Online Advertising Hits New Record
The IAB reports that U.S. online advertising hits a new record:
… Read the restThe Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) today announced that Internet advertising revenues for 2006 are estimated at $16.8 billion, a 34 percent increase over the previous revenue record of $12.5 billion in 2005.