Say what?
Imagine a restaurant which offers a three-course lunch, but also includes a snack bar in the price, in case customers don’t have appetite or time for the full three-course meal. But for people who don’t want the full three-course meal, wouldn’t it make better sense to sell them only the snack bar, individually, versus waste all the raw ingredients, labor and delivery on producing the full-course lunch which never gets eaten?… Read the rest
Back to the well of my own content, I fleshed out an earlier blog post/tribute to Robert Adler, co-inventor of the television remote, to become this week’s MediaPost column (and comments here). The full text is below. When will Adler be honored in the Budweiser Real Men of Genius series?… Read the rest
Boy, some newspaper and magazine editors have some nerve.! This past weekend I received the fourth request this year by a magazine or newspaper editor asking to rerun blog posts or columns I’ve written – for free. The offers all go like this: “I really enjoyed your piece on such and such.… Read the rest
In his new role as ad-sales research chief at Yahoo, it looks like former comScore Media Metrix president Peter Daboll is successfully prompting mainstream attention to the page view measurement unit, as evidenced by the AP:
… Read the rest"These technologies have outgrown the metrics," said Peter Daboll, Yahoo’s chief of insights and the former chief executive of comScore Media Metrix, the measurement company that declared Yahoo second to the online hangout MySpace in page views.
I’m no DRM expert, but as a consumer I think today’s DRM standards are intolerable. And that’s what I wrote about in today’s MediaPost Spin column here. The full text is below.
… Read the restSteve Jobs Is Right: DRM Upsets Consumers
February 9th, 2007 by Max Kalehoff
Steve Jobs’ open letter to the music industry regarding digital rights management for music files this week has escalated the debate tremendously.
