Nat Ives writes in AdAge about companies that have taken recent “WSJ news knocks” when their front-page advertising coincides with front-page negative stories:
Advertisers are finding that the front-page ads in The Wall Street Journal — now available for nearly $100,000 a pop — may be a great way to reach the business world, but they can also be disastrous if bad news about their companies appears on page one the same day.Nat… Read the rest