Nat Ives writes in AdAge about companies that have taken recent “WSJ news knocks” when their front-page advertising coincides with front-page negative stories:
Advertisers are finding that the front-page ads in The Wall Street Journal — now available for nearly $100,000 a pop — may be a great way to reach the business world, but they can also be disastrous if bad news about their companies appears on page one the same day.Nat… Read the rest
YouTube now represents big pockets as it moves closer to its marriage with Google, so the copyright-infringement opportunists move in, says WSJ:
… Read the restIn an apparent display of saber-rattling aimed at nudging video Web site YouTube Inc. into cutting favorable licensing deals, a number of major media companies have banded together to explore the legal implications of the video site’s unauthorized use of copyright material, people familiar with the matter say.
Are marketers serious about ceding control to consumers? "Letting go" was the key message from A.G. Lafley, P&G’s chief, at the recent ANA conference. I think the message is right, but the hard part comes in the execution and the details.… Read the rest
Jim Nail at Cymfony penned a nice piece on engagement for iMedia. He describes four dimensions of engagement, which he synthesized from discussions at the Consumer Engagement conference:
NYTimes runs a story about stars warming up to 30-second television spots:
… Read the restAbout 20 percent of ads in the United States feature celebrities, up from closer to 10 percent only a decade ago, said Hamish Pringle, director general of the Institute of Practitioners in Advertising in Britain, an industry group for British ad agencies, and the author of the book “Celebrity Sells.”
