The WSJ adds a new video twist to the never-ending debate about media measurement standards and audience samples versus log files. Magid Abraham, president and chief executive of comScore, an Internet measurement service, where I used to work, offers one of the best quotes yet:
… Read the restI think that people who are asking for a single standard are people who basically want to measure the world with one watch, knowing that no watch is perfect.
I left the ANA Masters of Marketing conference to return home to NewYork. Unfortunately, I missed the “What Sticks” presentation by Rex Briggs, CEO of Marketing Evolution, and Greg Stuart, CEO of the Interactive Advertising Bureau, who’s wrapping up a successful six-year run there.… Read the rest
Cammie Dunaway, CMO of Yahoo, during her keynote at the ANA Masters of Marketing conference, asked the audience of about 1,000 marketers how many of them have heard of Web 2.0. I estimate that less than 50 hands went up. Wow! The biggest national advertisers are all in one room, and only five percent have heard of Web 2.0.… Read the rest
At the ANA Masters of Marketing conference, I met up with the humble but very smart Joe Mandese, editor-in-chief of MediaPost, one of the more innovative publishers in the new-media space. I write a weekly op-ed column for MediaPost, but I rarely get to interact with Joe.… Read the rest
LexisNexis just issued a seemingly misguided analysis on its survey of consumer trust of media sources:
… Read the restThe findings show that when consumers are faced with major events that significantly affect their lives, such as a pandemic or an ominous hurricane, their trust mostly remains with traditional media, such as professional journalists at mainstream newspapers, magazines, television and radio, versus emerging media sources created by citizen journalists including Internet-only publications, blogs and podcasts.
