Over at Engagement By Engagement, I’ve continued video interviews with media, marketing and advertising luminaries around the subject of Engagement. I’ve got several scheduled interviews during Advertising Week (next week), and I plan to do a lot of spontaneous ones as well.… Read the rest
Tag Archives: Media
Video Blogging Begins
The cross-posting with Engagement By Engagement is going to make me dizzy over the next few weeks. But I’d like to share the first installment in the Engagement Video Series, with Dr. Berkowitz:
I had the pleasure of meeting today with David Berkowitz, director of strategic planning at 360i, a search marketing firm.… Read the rest
Get Ready To Engage!
In my official role at Nielsen BuzzMetrics, I convinced the Advertising Research Foundation (ARF) and the American Association of Advertising Agencies (AAAA) to let us create and lead a team blog around the Consumer Engagement Conference.… Read the rest
Inevitable Breakup: Lonelygirl15 & YouTube
Lonelygirl15 Dumps YouTube, according to Wendy Davis at MediaPost:
… Read the restThe serialized Web drama "Lonelygirl15" is moving from YouTube to the ad-supported site Revver, where the creators of the saga–now known to be fictional–stand to gain a cut of ad revenue from the clips.
Rishad Tobaccowala & Yahoo Befriend One Another In Trade Ad
Rishad Toboccowala, CEO of Denuo, and one of the most respected media and marketing execs, teamed up with Yahoo for this trade advertisement below in the advertising section of NYTimes.com. I recall Comcast doing mutual back-scratch ads like this with a bunch of media-buying execs over the years (the clever “You’ve Come a Long Way” series), but this is the first time I’ve noticed an online media company doing this.… Read the rest