The Super Bowl of Marketer-Consumer Co-Creation

 

Please join the debate here on my latest MediaPost opinion column, where I dive into the upcoming Super Bowl, which will be defined by markter-consumer co-creation.

The Super Bowl of Marketer-Consumer Co-Creation

by Max Kalehoff, September 15, 2006

Super Bowl XLI will be a milestone.

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Craigslist A Big Player In Adult Classifieds, But Prostitution Too?

Online-classifieds listings – especially Craigslist – are fiercely disrupting traditional classified advertising models, mainly newspapers. When I hear about this disruption, I rarely think of the gritty, alternative urban weekly papers, like the iconic Village Voice, whose classifieds for decades have brought together buyers and sellers of everything to do with city life.… Read the rest

My Adventures In MySpace…Chapter 10…Touting The Size Of Your…

 

…Audience. I logged back into MySpace — the first time in a couple months — and I was served this advertisement from True, the seemingly promiscuous dating site. The reason it caught my eye was not because of the scantilly-clad model (ok…that was part of it), but because the ad touted  that True is the number-one dating site, according to Hitwise, the firm that tracks Web visits and searches.… Read the rest

My Adventures In MySpace…Chapter 9…Brands Assume MySpace Profiles

It’s been a while since my last entry in the MySpace Adventure series, but here’s installment number nine….

I recently wrote about how advertising media specialists must use caution when entering the world of consumer-generated media.… Read the rest