Please join the debate here on my latest MediaPost opinion column, where I dive into the upcoming Super Bowl, which will be defined by markter-consumer co-creation.
The Super Bowl of Marketer-Consumer Co-Creation
by Max Kalehoff, September 15, 2006
… Read the restSuper Bowl XLI will be a milestone.
Online-classifieds listings – especially Craigslist – are fiercely disrupting traditional classified advertising models, mainly newspapers. When I hear about this disruption, I rarely think of the gritty, alternative urban weekly papers, like the iconic Village Voice, whose classifieds for decades have brought together buyers and sellers of everything to do with city life.… Read the rest
Please comment here on my latest MediaPost opinion column, where I do a Q&A with Oliver Luckett, SVP and co-founder of Revver, an online social-video syndication platform.
… Read the restCan Social Video Honor Copyright & Compensate The Artist?
…Audience. I logged back into MySpace — the first time in a couple months — and I was served this advertisement from True, the seemingly promiscuous dating site. The reason it caught my eye was not because of the scantilly-clad model (ok…that was part of it), but because the ad touted that True is the number-one dating site, according to Hitwise, the firm that tracks Web visits and searches.… Read the rest
It’s been a while since my last entry in the MySpace Adventure series, but here’s installment number nine….
I recently wrote about how advertising media specialists must use caution when entering the world of consumer-generated media.… Read the rest
