Well, not really. Let me explain…
A lot of marketing and advertising people complain that the problem with their industry is that their functions increasingly are being overseen by the procurement, finance or accounting departments. Fine.… Read the rest
Rance Crain of AdAge has a pretty good piece today reflecting on a supposedly growing problem of risk-averse marketers, he concludes:
… Read the restWhat worries me most here is that the play-it-safe attitude of the ad industry is indicative of bigger problems. U.S.
Relationships – whether physical or virtual– are essential components of life, and one inevitable thing in life and relationships is death. So it is natural that the mourning process – not yet intuitively associated by most people with the Web – will increasingly expand online.… Read the rest
(An advertisement on MySpace)
Maybe I’m sleeping under a rock, or maybe I’m just crazy. At my recent workshop at the Conference Board communications confab I shared my point of view about how important it is for marketing communications people to not only pay attention and listen to consumer-generated media, but to participate.… Read the rest
AdAge’s (smart) Jonah Bloom opines today:
… Read the restMedia agencies, potentially the best and most important partners a marketer can have in today’s increasingly complex media world, are in danger of becoming an obstacle to the right deals rather than an enabler.
