A very senior brand marketer of a Fortune 100 company told me today that ad-recall research is not allowed in his organization. Why?
… Read the rest“Because you can put shit on the table in front of me. I’ll certainly recall it, but I sure as hell won’t buy it.
Without naming names, I was out for drinks last week with one of the editors of Elle Girl magazine, as well as my wife, an editor at Self magazine. I insisted that they need to view their careers not as paper magazine editors, or even “magazine” people, but producers of content and stewards of affinity communities.… Read the rest
As the pre-Internet buzz around the unreleased “Snakes On A Plane” movie eases, it’s impossible to ignore the many marketing, media and entertainment pundits – AND FANS – who’ve been captivated by the fact that the film’s producers listened to the people and are incorporating their ideas (or, are planning to in some fashion).… Read the rest
David Peck of Ask A Ninja just stopped by my office. He’s a cool guy, and his site is really, really funny.
And for any marketers who have the guts to experiment with cutting-edge interactive media and content, you should definitely contact these guys.… Read the rest
Since my recent post on the demise of dead-tree media (print) as we know it today, I stumbled across three highly relevant stories during my Sunday/Monday media-business reading and listening. In fairness to the NYTimes and AdAge, who I cite below, these news organizations have made serious progress to grow way beyond their legacy of dead-tree media.… Read the rest
