The irony: The magazine industry – especially the dead-tree side of it – is a big industry that is not going away any time soon. But it is seriously challenged by emerging new media, media fragmentation, changing media consumption patterns, and advertisers’ redirecting of ad dollars to places other than magazines.… Read the rest
Tag Archives: Media
Device warns you if you’re boring or irritating
My wife says I need this new emotion device, developed at the MIT Media Lab, and featured in the NewScientist. Seriously:
… Read the restA DEVICE that can pick up on people’s emotions is being developed to help people with autism relate to those around them.
Is the FCC’s “bullshit” receding?
Those who work in media, entertainment, journalism or right-wing religion – or who have an inkling of interest in free speech and censorship – are well aware of the FCC’s ambiguous assault recently on free speech and our public U.S.… Read the rest
Joe Jaffe, Jackie Huba, Pete Blackshaw Debate Consumer-Generated Media (CGM)
I encourage you to download and listen to the latest episode of Across The Sound, the “new marketing podcast,” by Joseph Jaffe, new media pundit. The latest episode – part 1 of 2 – features my esteemed colleague Pete Blackshaw and our friend Jackie Huba, co-author of Creating Customer Evangelists and the blog www.churchofthecustomer.com… Read the rest
AttentionTrust Versus Engagement
I’ve been talking recently about the Advertising Research Foundation’s Engagement initiative, which is to develop a new framework and metrics to complement traditional media and marketing metrics of exposure, reach and frequency.… Read the rest