Our startup Clickable began as an online solution to make self-serve search advertising simple, instant and profitable across all major advertising networks, like Google, Yahoo and Microsoft. As our CEO, David Kidder, often says, our Clickable Pro solution is a simple, Apple-like version of AdWords, Google’s search media buying center.… Read the rest
Tag Archives: Media
The Internet Came To NYC
I’m not a huge fan of over-hyped festivals and loosely connected confabs, such as is happening now during Internet Week New York. However, I do enjoy the string of in-person meetings and impromptu office visits with friends and peers that normally don’t pass through town.… Read the rest
Things Suck, But They’re Sucking Less
I’ve been thinking how the word “suck” has entered mainstream vocabulary, particularly in news publications. The word has probably been used for a long time in conversation, but its usage in written form seems to have exploded in recent years.… Read the rest
The Golden Age Of Journalism Never Was
The Golden Age of Journalism: Going…Going…Gone? Actually, there never was a Golden Age. But it’s ok. Eric Burns, author of All the News Unfit to Print, a catalog of journalistic misdeeds dating back to the American Revolution, said in a recent interview with On The Media:
… Read the restThere never was a golden age.
Television Networks Need An Ad Quality Score
I believe in advertising, but I dislike most television commercials. That’s why I bought a TiVo several years ago — so I could watch exactly the content I wanted, when I wanted, and avoid the rest.
Not surprisingly, with a critical mass of the population using DVRs, TiVo has begun to extract some fascinating insights about network programming and commercial viewing.… Read the rest