Steve Rubel at Micropersuasion conducted a nice analysis on Wikipedia influence in search results:
… Read the restWikipedia articles on the top 100 advertisers in the U.S. are consistently among the most highly ranked pages in Google on direct searches. This is according to an exclusive Micro Persuasio study conducted over the past week.
Gavin O’Malley at AdAge writes a nice column about search informing offline marketing strategy and campaigns. Just as I pointed yesterday to ’s guest column in iMedia yesterday, it seems people are finally catching on to what I’ve been saying for a long, long time, and, most recently, here in my MediaPost search column:
… Read the restMarketers big and small have given credence to the short-term, direct-response benefits of paid search and optimization.
from iProspect wrote a guest column for iMedia on search-data mining, and it is eerily similar to a MediaPost search column I wrote back in January this year. Are we all nothing more than a bunch of tire kickers, preaching the same old gospel day in and day out?… Read the rest
In my recent post on Google Trends, I touched upon the relationship between search and consumer-generated media (CGM). Well, my good French friend Laurent Flores (pictured above with me at dinner last week, photo by my wife), offers his own point of view not too far from mine.… Read the rest
Google just released Google Trends, a new public search-term query trending tool. The release of this will draw increasing notice of the value of search as a source of consumer insights and trends. While Google Trends is very, very, very far from being a serious market research tool, it is free and accessible and will give many people a better idea why search data are so important to mine.… Read the rest
