Let’s face it. If you respond to a survey these days, that makes you an anomaly.
Thanks to excessive commercial survey solicitations — interceptive, disruptive, too long and delivering little in return — consumers frequently avoid them with as much determination as they do advertising.… Read the rest
NOTICE
I originally posted here about a horrible customer experience with a company and its sales rep, who unintentionally copied me on an email which described me in offensive, vulgar terms. This occurred while the rep was trying to make me a client.… Read the rest
NOTICE
I originally posted here about a horrible customer experience with a company and its sales rep, who unintentionally copied me on an email which described me in offensive, vulgar terms. This occurred while the rep was trying to make me a client.… Read the rest
My status as a MediaPost columnist has changed: As of today, I’m no longer a monthly SearchInsider columnist. Instead, I’ve become a weekly Thursday OnlineSpin columnist, focusing on broader issues in media, marketing and technology.… Read the rest
“Someone Has to Pay for TV. But Who? And How?” is the title of a good column in the Sunday NYTimes by Randall Stross about the changing model of television programming and advertising in the age of digital-video recorders (DVRs) and viewer propensity to skip ads.… Read the rest
